Sustainability Policy

At Flavour Trails, we are dedicated to showcasing the very best of Ireland’s culinary and whiskey heritage while ensuring our operations contribute positively to the environment, local communities, and Irish food culture. Sustainability is at the heart of our business, shaping what we serve, who we partner with, and how we operate our tours in Dublin and beyond.

We are committed to celebrating the richness of Ireland’s local food landscape.

Our actions:

• Showcase Irish-grown, Irish-made, and Irish-crafted foods and drinks across all tour stops.
• Partner with venues, distilleries, and producers that follow ethical, traceable, and sustainable production practices.
• Highlight seasonal Irish ingredients, artisanal producers, and local and national family farms.
• Promote transparency by sharing stories of where food comes from, how it’s produced, and the history behind it.
• Encourage tour partners to adopt farm-to-fork principles and support Irish agriculture.

We strive to minimise our ecological footprint across all areas of our business.

Our actions:

• Operate walking tours to provide a low-carbon tourism experience.
• Reduce waste through digital first communications, avoiding printed materials unless sustainable options are required.
• Encourage partners to reduce single-use plastics, provide sustainable packaging, and manage food waste responsibly.

Dublin’s food and whiskey culture is woven into the fabric of the city, and we are committed to nurturing it.

Our actions:

• Support small, independent Irish businesses, makers, and producers to strengthen the local food economy.
• Promote Irish heritage and culture, food traditions and history, and the craft of whiskey distilling to visitors and locals alike.
• Ensure fair and respectful representation of Dublin communities and cultural practices.
• Provide equal opportunities for employees and collaborate with partners who share inclusive values.

We aim to create meaningful, respectful experiences for both guests and locals.

Our actions:

• Maintain safe, accessible, and enjoyable tours that respect local neighbourhoods and their residents.
• Limit group sizes to reduce congestion and ensure a high-quality, low-impact guest experience.
• Provide honest, responsible storytelling—free from stereotypes and inaccurate representations.
• Focus on quality over quantity, prioritising genuine connections with Irish food culture.

Sustainability is an ongoing journey, and we strive to improve each year.

Our actions:

• Regularly evaluate our sustainability performance and set tangible improvement goals.
• Seek feedback from guests, staff, and partners to strengthen our environmental and community practices.
• Stay informed on best-in-class standards in sustainable tourism, Irish agriculture, and food & drink production.
• Provide sustainability training for our guides and team.

We openly communicate our commitments and progress.

Our actions:

• Share our sustainability values on our website, tours, and promotional materials.
• Review this policy annually and update it in line with new opportunities and challenges.

To be Dublin’s leading sustainable food and whiskey walking tour—celebrating Irish producers, supporting local communities, and offering unforgettable farm-to-fork experiences that protect the culture and environment we love.